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VO blog | TV as a service | P. 2

How TV Everywhere is Evolving and Its Services are Becoming Skinnier

Wed, May 31, 2017 | by Andy Stout

Three Key Areas Where TV Data Analytics Will Grow Your Business

Tue, May 23, 2017 | by Einav Levi

When it comes to driving competitive advantage for TV operators, analytics deliver in three key areas of the content cycle.

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Pay-TV: Strategies for Survival

Fri, Apr 21, 2017 | by Sarit Rosenthal-Aviram

All around the world, Pay-TV operators find themselves being squeezed by the multiple pressures of increasing competition bought about by new entrants into the market, rising consumer expectation, spi...

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How ATSC 3.0 Will Ramp Up Competition in the US

Wed, Apr 12, 2017 | by Ludo Rubin

While it is tempting to think that television in the pre-Pay TV era, that was transmitted by large TV masts and received by domestic TV aerials is just a relic of a bygone age, it is still a significa...

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How a Content Discovery Platform Helps Customize the Consumer Journey

Fri, Mar 24, 2017 | by Andy Stout

From funnels to touchpoints to end–to-end journeys, we’ve come a long way in our understanding of the decision processes that customers make when they are choosing a service, whether it be TV or anyth...

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Do Streaming Media Services Have to Mean the Death of Pay TV?

Thu, Mar 16, 2017 | by Andy Stout

Early March was an important date for the broadcast industry as a significant tipping point was reached in the US – the number of streaming media services subscribers finally overtook the number of Pa...

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Back to The Future and the Return of the Living Room

Tue, Dec 13, 2016 | by Nardit Mosacho

One of the more interesting trends from 2016 that emerges if you sift through the mountain of data that the industry produces is mounting evidence that the big family TV screen is making a comeback.

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2017: A Year of Transformative Change

Thu, Dec 8, 2016 | by Sarit Rosenthal-Aviram

While 2016 has been a tumultuous year on the world stage, for operators it’s been one of positive change. Our CEO, Paul Molinier, looks at the developments in key technologies we can expect to make an...

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Hot TV News: Massive Move to Mobile; Is OTT the Best Way To Protect Revenue

Wed, Nov 9, 2016 | by Andy Stout

An “enormous and rapid shift” is underway to mobile video consumption according to Ericsson, while consumers seem to rate OTT over pay-TV in a growing number of metrics. And Oculus VR Chief Scientist,...

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