OTT technologies enable measurement of an individual’s digital footprints, collecting data from TVs, smartphones and other connected devices.
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The media industry was an early adopter of data, beginning in 1950 when Nielsen began measuring TV audiences.
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Every year, Accenture publishes a report titled The Future of Broadcasting which analyses the trends and technologies on the broadcast industry roadmap.
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The European Union’s General Data Protection Regulation laws are due in 18 months and will shake up privacy around the globe; Connected TV use is on the rise; and Europe looks to establish the Gigabit...
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The operators’ perception of the value of the TV usage data is rapidly changing. Most of them are realizing they may be sitting on a treasure trove of information about viewers’ habits and preferences...
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“Breaking Bad”: 5 seasons, 62 episodes of 47 minutes, more than 48 hours of Walter White in total; “Game of Thrones”: 10 new episodes of season 5 are coming soon, while each of the previous four seaso...
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You may remember that the first IBC of the new VO brand was IBC 2012, where we announced our ambition to establish VO as a recognized player in the booming world of multiscreen television.
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The past decade has seen content service providers scrambling for new ways to engage their consumers. As features such as traditional program guides, online portals and basic TV apps began to lose the...
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IBC 2013 was worth the wait! The halls were bursting with excitement as leaders from the broadcasting industry were demonstrating the latest innovations they cooked up. In between the ‘ooh’s and aah's...
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